As part of this project we have to think about our potential specialism for next year. In my portfolio review I decided to continue with straight graphic design as I feel it is too early to focus on one particular area.
Graphic Design is not just about selling a product or making it look aesthetically pleasing but can also be used to express an opinion or evoke certain emotions. I've decided to focus on the topical subject of pollution - which is increased by continued urbanisation.
While researching Peter Saville for my 'Visual Career Case Study' I found a public awareness ad he created with M&C Saatchi. The TV commercial used Optical Illusions to warn the viewer about the importance of road safety.
On the Creative Review site there is an interview with Saville where he discusses the thought process behind the ad.
I thought this could be an interesting concept for the urban motion piece. I could create a public awareness ad on the harms of urbanisation and pollution.
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