Final Sequence

For my final set of images I've added U.V. paint to a glass of water. That significant line in the story, 'light is like water' is really interesting and I wanted to get the light to move like water.

I think all four ideas could do with some work but I'm interested to see what the next part of the brief is and how we can work with this theme in motion.

'Light is like Water' - Motion

Over the summer I started a folder containing any interesting images that I thought might be useful one day. When I read the phrase: 'light is like water' and started to think of ways I could work with it, I remembered I had filmed sunlight reflecting off the pool water while on holiday.

I imported the video into Adobe After Effects and decided to try and highlight the light from the background. What I ended up with was this short clip which shows how light can move like water.

As far as the 5 sequential images go, I think I might just take screen shots at 5 intervals. I think in the next part of the brief we are going to be dealing with motion a lot more so its a good starting point.

- After uploading the video I noticed at 0:05 I've missed a bit of the pool edge while rotoscoping! Good job I'm only handing in the screen shots.

Sequence Experimentation

I spent most of today in the studio, working on the 4 sequences for Advanced Digital Communication. I brainstormed a few ideas last night and looked into the 'magical realism' genre a bit more.

One idea was to try and portray deep water as a sequence. The further down you go, the darker it gets as light doesn't travel to the deepest parts of the sea. The photo has come out quite dark, I'll try get a better quality version later.

Next I tried to manipulate the text from the short story. I printed out my chosen paragraph and placed it into a dish full of water. I then took a 'burst' shot with the SLR while flicking the water to cause ripples.

I'm very happy with the way this one turned out, I've inverted the image to make the type wight and resemble light a bit more.

'Light is like Water' - Gabriel Garcia Marquez

So the short story I'm working is 'light is like water' by Gabriel Garcia Marquez a columbian novelist, short story writer, screenwriter and journalist.

It is a piece of literature from a genre known as 'Magic Realism'. Normally read at an intensified level, the reader must let go of preexisting ideas of conventional story telling. The plots tend to advance in a nonlinear time structure (portrayed out of chronological order).

This nonlinear format is said to mimic that of the human memory recall process. Narration of images in a comic book is said to be nonlinear because it relies on the readers' choices and interactions.

Websites are also forms of nonlinear narratives. They allow the audience to interact with the story through links, images, videos and audio.

This train of thought has lead me back to the 'Advanced Digital Communication' module and interactive graphics.

Arcade Fire have an interactive music video, Neon Bible, which is quite an interesting concept. Public Secrets is also an interesting website which has interactive sequential elements. Nonlinear and interactive games are becoming more common recently as well, games in which there are multiple paths and endings to choose from.

'Gather No Moss'

Today we started a new module entitled 'Advanced Digital Communication'. From the looks of it we are going to be heavily focused on motion, sequential and interactive elements of design.

In the first section, 'Gather No Moss', we were given 3 short stories to read and interpret. After choosing one of the stories we must then create 4 sets of 5 sequential images (20 images in total). These images have to portray the themes from a selected paragraph, the tone of the writing, the atmosphere created by the author and so on.

I decided to go for 'Light is like water' by Gabriel Garcia Marquez because his writing was very descriptive, imaginative and created a strong image in my mind. There is a lot of visual references I can work from to help communicate these themes visually.

This sections title, 'Gather No Moss' is taken from the proverb:

 'A rolling stone gathers no moss'

created by Publilius Syrus and implies that the lecturers want us to keep moving, keep being creative and keep thinking of new ideas.

UKFSEG Results

During the summer the UKFSEG panel (United Kingdom Forensic Science Education Group) selected my design as the winner of the UKFSEG live brief competition.

It was great news because I did a lot of work on the logo and can now add it to my portfolio and C.V. It also provided some valuable experience as I was required to package the identity for delivery to the client. I had to provide them with a variety of formats and also some usage guidelines. 

D&AD Annual 2011

I was also given an Amazon voucher by UKFSEG and have decided to spend it on the new D&AD annual which is out on 20th October. It features the best creative work from the year. The D&AD awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers and other creative firms from all over the globe.

Winners receive the legendary D&AD Yellow Pencil Award - or in case of exceptional and outstanding work, the rare Black Pencil Award.

Kerning

Found an interesting site this morning called Kerntype. Its a fun game for designers, where you can test your typography skills against professionals.

Your mission is simple: achieve pleasant and readable text by distributing the space between letters. Typographers call this activity kerning. Your solution will be compared to typographer's solution, and you will be given a score depending on how close you nailed it. Good luck!

I think I'm going to have to close the site because I've been playing it for a while now and should get back to work.

NSS Poster - Competition

On friday I submitted my design for the National Student Survey poster competition. I'm not quite sure its a finished design but I'm hoping they like the idea behind it. 

It's supposed to read as two sentences, one statement: "What is on your mind, is on our mind". I felt it portrayed the message the NSS wanted to get across in a thought provoking way. I'm still going to work on it because I think I'm onto an interesting idea and would like to get it right my portfolio.

Seventy-nine Short Essays on Design

Over the summer we were given a list of names, famous names not just for design but music, art, film, sport and even politics. We were told to look into the list, choose 40 and research who they were. I began to sort out the list, first by occupation and then how much I knew about them.

I ended up with 6 groups; Big names, New faces, Linked, Design Groups, New Designers and Graphic Designers. 'Big Names' was a list of famous people I should know more about. 'New Faces' were people I knew of but knew nothing about. Next was 'Linked', people from the list who were related or worked together and the final 20 were all about designers.

Later on I decided to type the first few from the list into google and found out it was the index from Michael Bierut's book; Seventy-nine Short Essays on Design.

I got the book from the library yesterday and so far it seems really interesting. It touches on how design is taught in higher education and the transition into the real design world.

NSS Poster - Research

I've been doing a bit of research into previous NSS posters and found some nice designs as well as some horrible ones. I like the two designs below, done buy Teesside University student designer Stephen Young. Nice ideas and done in a style which would appeal to the student audience.

'Better' brand agency created Northumbria University's campaign proposal. Further details can be found on their website, here.

I like this concept: the slogans appeal to the right audience, the colours are vibrant and attract the audience's eye and it portrays a clear message.

National Student Survey

The first brief we were given today is part of a nation wide competition to design a promotional poster for the NSS (National Student Survey)

The goal of the poster is to encourage students to actively participate in the NSS. It should reflect the purpose of the NSS, conveying the reasons why students should partake in the survey.

Optional strap-lines:

• Leave your mark
• Have your stay
• Be heard
• Your opinion matters
• Speak up

The target audience is all final year undergraduate students in the UK. The poster should be appropriate for display in a wide range of further and higher education institutions. All entries will be judged on the following criteria:

• inspires participation in the survey
• is dynamic
• can be reproduced easily on print/online

Back to work!

Back from summer and 2nd year has started with a bang! There was no time wasted in getting us straight back into work mode. Two new deadlines for the end of the week as well as submitting the summer project. Along with the new year came a new lecturer who had some wise opening words;

"If you don't know the answer, it's your fault"

                                                      Marcus Diamond

The emphasis this year seems to be on attention to detail and professional development. (The title of our first module)