Sequence Experimentation

I spent most of today in the studio, working on the 4 sequences for Advanced Digital Communication. I brainstormed a few ideas last night and looked into the 'magical realism' genre a bit more.

One idea was to try and portray deep water as a sequence. The further down you go, the darker it gets as light doesn't travel to the deepest parts of the sea. The photo has come out quite dark, I'll try get a better quality version later.

Next I tried to manipulate the text from the short story. I printed out my chosen paragraph and placed it into a dish full of water. I then took a 'burst' shot with the SLR while flicking the water to cause ripples.

I'm very happy with the way this one turned out, I've inverted the image to make the type wight and resemble light a bit more.

Kerning

Found an interesting site this morning called Kerntype. Its a fun game for designers, where you can test your typography skills against professionals.

Your mission is simple: achieve pleasant and readable text by distributing the space between letters. Typographers call this activity kerning. Your solution will be compared to typographer's solution, and you will be given a score depending on how close you nailed it. Good luck!

I think I'm going to have to close the site because I've been playing it for a while now and should get back to work.

Road Typography

I managed to speak to my tutor today about my final design idea and we decided it still needs a bit more work.  The edge of the text box created a line/divide which was not aesthetically pleasing. I also hadn't really created any hierarchy within the type. It was not clear what was to be read next and what was the most important information.

So I went back to the working on the type. I'd explored all the 'safe' options but couldn't find a solution to the design problem. I went back and did a bit more research into image led posters and decided that I needed to create a focal point. 

When someone looks at a portrait, the first thing they see is the eyes. I decided to create a frame around the eyes using the type. So the observer looks at the eyes then moves onto the title.

I liked the idea of the audiences eyes moving down the page, on a journey. I thought creating a road out of type would be fitting to the subject at hand.