Road Typography

I managed to speak to my tutor today about my final design idea and we decided it still needs a bit more work.  The edge of the text box created a line/divide which was not aesthetically pleasing. I also hadn't really created any hierarchy within the type. It was not clear what was to be read next and what was the most important information.

So I went back to the working on the type. I'd explored all the 'safe' options but couldn't find a solution to the design problem. I went back and did a bit more research into image led posters and decided that I needed to create a focal point. 

When someone looks at a portrait, the first thing they see is the eyes. I decided to create a frame around the eyes using the type. So the observer looks at the eyes then moves onto the title.

I liked the idea of the audiences eyes moving down the page, on a journey. I thought creating a road out of type would be fitting to the subject at hand.

Road to nowhere - a celebration of 'Road Movie'

I decided to look into the three film genres in more detail and found particular interest in the Road Movie option;

'A road movie is a film genre in which the film's plot focuses around a road trip. A kind of bildungsroman, a story in which the hero changes, grows or improves over the course of the story.'

Wikipedia

I thought there could be several different ways of expressing this idea of a journey and growth visually.

Concept 1 - light/movement

An obvious place to start my research is 'traveling' and 'movement'. I travel down to Leicester most weekends and brainstorm my ideas while driving. I've often tried to take reference of things I have seen while driving to add to my 'Professional Studies' module. Only last weekend I made a note of the movement of the shadows caused by my headlights when maneuvering.

Concept 2 - life is a journey

When I first read the brief I had an idea of an impact image lead poster. I thought using the audience as the 'star' in the film. By showing a weathered face that suggested the subject had been on a journey themselves. Although this idea doesn't really fit the target audience of the poster,18-28 year olds, but I still think it could be worth pursuing. 

Possibly by having two images overlapping, like a hologram. At first glance the figure may appear young but then as the audience moves the picture changes and the figure ages.