Road Typography

I managed to speak to my tutor today about my final design idea and we decided it still needs a bit more work.  The edge of the text box created a line/divide which was not aesthetically pleasing. I also hadn't really created any hierarchy within the type. It was not clear what was to be read next and what was the most important information.

So I went back to the working on the type. I'd explored all the 'safe' options but couldn't find a solution to the design problem. I went back and did a bit more research into image led posters and decided that I needed to create a focal point. 

When someone looks at a portrait, the first thing they see is the eyes. I decided to create a frame around the eyes using the type. So the observer looks at the eyes then moves onto the title.

I liked the idea of the audiences eyes moving down the page, on a journey. I thought creating a road out of type would be fitting to the subject at hand.

The Journey

One of the concepts I'm working on at the moment for the poster is the idea of a film taking the audience on a journey. People go to the cinema to be entertained but also for the escapism and i think that idea is captured well in this image.

I think the idea fits in well with the given target audience (18-28), its an impact image with a modern idea behind it. The idea still needs a lot of work and some photography of my own could really help. There is also a given text we are required to incorporate into our poster, so I need to work out where that will go.

Road to nowhere - a celebration of 'Road Movie'

I decided to look into the three film genres in more detail and found particular interest in the Road Movie option;

'A road movie is a film genre in which the film's plot focuses around a road trip. A kind of bildungsroman, a story in which the hero changes, grows or improves over the course of the story.'

Wikipedia

I thought there could be several different ways of expressing this idea of a journey and growth visually.

Concept 1 - light/movement

An obvious place to start my research is 'traveling' and 'movement'. I travel down to Leicester most weekends and brainstorm my ideas while driving. I've often tried to take reference of things I have seen while driving to add to my 'Professional Studies' module. Only last weekend I made a note of the movement of the shadows caused by my headlights when maneuvering.

Concept 2 - life is a journey

When I first read the brief I had an idea of an impact image lead poster. I thought using the audience as the 'star' in the film. By showing a weathered face that suggested the subject had been on a journey themselves. Although this idea doesn't really fit the target audience of the poster,18-28 year olds, but I still think it could be worth pursuing. 

Possibly by having two images overlapping, like a hologram. At first glance the figure may appear young but then as the audience moves the picture changes and the figure ages.