Wednesday, 8 December 2010

Re-start

After the tutorial yesterday I've done a lot of re-thinking about the logo and the concepts I had in mind. Its nice to use forensic images to create logos. The electrophoresis process shown below produces a nice visual result of a DNA profile.
 
However, the logos I've created so far don't necessarily meet the aims of the UKFSEG presented in the brief. After speaking to my tutor today, who is our liaison with the group, I've discovered they want to tone down the use of the forensic imagery. That means scrapping the magnifying glass! 
I had grown attached to the logo above, I thought it portrayed the idea of forensics clearly but wasn't too overwhelming. During the initial talks with the UKFSEG representative I got the impression the group wanted the idea of 'education' and the joining of employers and students to be portrayed in their logo. So I've decided to put these logos to side for now and go back to the drawing board.

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