Colour

I've shown a few people the idea and a few of them have said they can't see the fingerprint and think the colours blue/pink are normally used for boys and girls.

By using different shades of gray i think the logo starts to look more like a fingerprint. I have the full day in the studio tomorrow so have outlined a few areas I need to work on:

1. The type needs a lot of work, it needs to be 'business like' but still fit in with the logo.

2. The shape of the 'people' needs to be made more obvious.

3. The position of the text in relation to the logo.

4. The logo needs to be tested in different formats and on different backgrounds and sizes.