Yesterday after my afternoon critique I decided to be a bit more experimental with my logo design. I wanted to try come up with something different to the norm.
My tutor mentioned 'Why Not Associates', who are experimental in the way they think about logos and how they are seen by the public.
http://www.whynotassociates.com/
After looking through some of their work for inspiration I decided to go back to one of my original concepts 'decoding', where the image appears over time like a DNA profile.
I think the white on white type is an interesting visual as well as some of the dots appearing 'closer' to the top of the page/surface.
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