Ok so I started off researching the company a bit; what they do, what there aims are, how will the logo be used.
Next, I looked into similar companies and logos already out there. I found a lot of focus on forensic imagery (test-tubes, fingerprints, crime scene tape, footprints etc)
I decided that the only way to include these images in my logo was to be subtle. After a few hours of looking at logos online I came across this blog with some amazing designs.
http://dzineblog.com/2010/02/45-creative-and-beautiful-logo-design-you-shouldve-seen.html
It showed me that I can use the letterforms to my advantage, to create the images.
This is my first attempt, I tried looking at the negative space created by the letters and found the finger shape in the 'U'. I tried a few different ideas, at one point the 'S' looked like a shoe print. I settled for the 'G' and after a few attempts managed to get it to resemble a magnifying glass.
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