Wednesday 8 December 2010

Design Process

Not sure I explained that very well, below is the thought process involved when creating the logo.
1. So I took one of my original sketches (the fingerprint on an angle) and tried to encorporate this idea of people meeting, forming a bond. The work force connection logo showed three people joining hands viewed from above.

2. Next I created my own 'meeting people' and joined them with the centre of a fingerprint image. The 'arch' in the centre of a fingerprint resembles the head.

3. I then had to link these two 'people-prints' and reverted back to the original print shape in the first sketch. 

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