When I was reaching logo design for the 'Digital Graphics' project I discovered how much the Pepsi logo has changed since it was originally designed in 1898. The origional design resembles the distinctive cursive script used by Coca-Cola in 1885. The typeface, known as Spencerian Script, was the main form of formal handwriting in the United States.
The most recent Pepsi logo was designed by Arnell, an american brand and product invention firm. It has a much more modern, minimalist and iconic image.
The brand identity, and most importantly the logo, has undergone a radical change to create a new modern image, which still pays homage to its original designs.
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