London Fashion Week

So its London Fashion Week and I decided to see what roles graphic designers have in the show and in fashion itself.

The trade show has a strong simple brand which hasn't really changed since it started. I think the main focus is obviously on the clothes and the designers but the brand can be seen throughout the capital in the run up to the event.

I also looked into poster designs and how they are used to advertise the show. Below is a poster created by Paul Smith, which uses its iconic coloured branding to create an image that resembles a tangled, coat-hanger underground map.

The Paul Smith brand is covered in the book 'Graphic Design for Fashion', which can be seen here on the on the Creative Review site.